What Is link Building
What is link structure?
Link structure is the procedure of getting other websites to connect to pages on your site to help them rank higher in Google search engine result.
In general, you can boil most "white hat" link structure methods to two simple actions:
Create something noteworthy (and for that reason worthwhile of a link);.
Program it to people who own sites (and hence can link to it).
Why is link structure important?Hyperlinks are one of the 3 major ranking consider Google. If you want your site's pages to rank high in search, you will nearly definitely need links.
Google (and other online search engine) take a look at links from other websites as "votes." These votes help them identify which page on a offered topic (out of countless comparable ones) deserves to be ranking at the extremely top of the search results.
As a basic guideline, pages with more backlinks tend to rank greater in search results. This has been studied at scale by lots of SEO business and the connection in between the variety of sites connecting to a page and it's ranking position in Google has actually constantly ended up favorable.
According to our research study, pages with more sites linking to them tend to get more search traffic.
Links are important, that's a provided.
But why is it so important to be building them?
I imply, sites tend to naturally link to each other, best? You're simply a few paragraphs into this guide and you have actually currently seen me linking to 2 different pages.
Well, in an perfect world, the most important page on any topic would always get the most links and rank # 1 in Google. While lower-quality pages will not get as numerous links and will rank lower.
We're not living in this ideal world. And there are 2 main reasons that the pages with the most links may not necessarily be the very best ones:.
1. The Vicious Cycle of SEO.
Guess how I selected the 2 pages that I have actually connected to above. I did a quick Google search for the thing that I desired to referral, opened a couple of the top-ranking pages to confirm that they say what I need them to state, and linked to the one that appeared like the finest fit.
Which's how the two top-level pages got themselves a new link, which further protected their high rankings in Google.
We call it "The Vicious Circle of SEO." And we actually did a research study to show that it's a real thing.
The minute it's released, your amazing page is immediately at a enormous disadvantage against those ranking at the top of Google for the very same subject. And if you want to break into this vicious circle, you have to be proactive about acquiring backlinks to it.
2. Your competitors are most likely building links.
Let's say your page has actually gotten lots of links naturally (no link structure involved) and now ranks # 1 in Google for it's topic.
Well, guess what? Another person's page used to rank # 1 before you occurred. And its owner is most likely seeking to regain that top area by building some quality links to their page.
It's the same story with the owner of the page in position # 3, which utilized to be in position # 2. They're not pleased about it and they are likely to start developing links to fix that.
And while your page may in fact be 10 times better than their pages (which is why it got numerous natural links in the first place), your rivals can still outrank you if they are competent enough at building links.
You can either not do anything and lament that the world is unfair or stand up and fight back.
Links aren't the answer to whatever.
From this introductory chapter it might appear that in order to rank # 1 in Google, all you require to do is construct more backlinks than the pages that are presently ranking there.
And while that is true to a specific level, in reality things are a little more nuanced than that.
Aside from all links not being equivalent (we'll talk more about it in Chapter 3), online search engine consider numerous other variables when ranking pages. And the mix of these variables may in fact depend on the type of search inquiry that you wish to rank for.
So if you build lots of links to your page and it still ranks poorly, don't blame this guide seo company for misleading you. Check out other ranking elements that might prevent you from ranking well.
